Archive for the 'Ist' Category

Web 2.0

Basically, the Web 2.0 is a new style of using the Internet. Before now, the Internet was like a big library that had a lot of information. However, nowadays it is seen as a new means of communication. It is a place where people can share information. Moreover, the web is based in communities of users where they share information with the help of blogs, wikis and social-networking sites.

In times of the web 1.0 the user only downloaded  finished webs. But now apart from doing that ,they also do personal contents. For that reason we can say that with web 2.0 the user is more active. There are several causes that can explain this involvement of the user with the web: the increasingly number of users, the broadband…So the web 2.0 is not a technology, is an attitude from the users.


WordPress is one of the blogs that people use for

sharing information.

 The  man who established this term was Tim O’ Reilly in the year 1993. He wanted the people to know that the content was not text, it was a way of interact between the users. Nevertheless,It was not after the O’ Reilly Media web 2.0 conference in 2004 that the concept became notable. According to Tim O’ Reilly:

                                                 “ Web 2.0 is the business revolution in the computer industry caused by the move to the Internet as a platform, and an attempt to understand the rules for success on that new platform”






Mainly, when we talk about hypertext we talk about a text that lead us to another text which is linked to the first one. We are transported from one page to another by hyperlinks. Not only do these links show us another text but they can also show us a video, song, web page…related with the subject.

Hypertext has renewed the way the user has to read an article, has improved  the way of getting information and has finished with the limitations of written text. Nowadays, with hypertext we do not have to read the whole article, we just read what its useful for us and click on an hyperlink to continue reading about what we are interested. The user read the information in a non-lineal way and each user can read the information in the way he want. For example, while I am writing this article, I am searching the data which is going to help me surfing from web to web but maybe another person may do it in a different order.


 This is the way we read with hypertext.All the web is connected.

There are two men extremely connected with hypertext who are  Ted Nelson and Vannevar Bush.Vannevar Bush wrote an article that established the basis of the hypertext in his article”As We May Think” and Ted Nelson coined the terms hypertext and hypermedia.

Finally, People has to do an effort and try to get used to hypertext. It is not like written text, you have to be more attentive to ideas in order to be able to catch the specific information you want.



The Internet is developing in a very fast way. There are appearing new instruments that help us to use it more easily and faster. One of these instruments is RSS. This instrument is a format based in XML and allows you to get up-to-date  informationwithout having to go to all the blogs you normally go. It has to be said that there exist three types of format RSS( Rich Site Summary, RDF Site Summary and Really Simple Syndication) and his initials acquire a different meaning depending which one you are using.


RSS has changed the way we use Internet. Before now, we had to go to every single blog to see if there was new information.It was frustrating when there were no changes and we have gone there for nothing. However, nowadays the news come to us.The RSS has helped us to earn time and not wasting it .

But how does RSS work?If you want to use RSS, you will have to follow these steps.Firstly, you need a RSS reader like Google reader(there are more RSS readers but this is a good one). Then, you create an account in Google reader and go to your favourite blogs. Finally, when you are in the blogs you only have to copy the feedsand add them to Google reader. You will only have to go to Google reader to see if there have been changes in your favourite blogs.

This method is very useful and more and more people are starting to use it. Try to get used  to the symbol of the photograph because you are going to see  it many times.


Who is Kevin Kelly?

When it refers about cultural change, Kevin Kelly is your man. He was born in Pennsylvania in the year 1952 and has worked as a writer, photographer and conservationist. Nowadays, he lives in California, has married and has three children. Despite only going one year to university and then gave it up, his articles have appeared in such important newspapers as the New york times, Esquire, The Economist.. 

Kevin Kelly in his house of San Francisco.

Kevin Kelly has done lots of things during his life: founded Walking Journal, director of the Point foundation, editor of Whole Earth Review…However, in my opinion, the striking anecdote is that his book(Out of Control: The New Biology of Machines, Social Systems, and the Economic World)was read before the start of filming The Matrix by the principal actors of  the film.

But why am I talking about Kevin Kelly apart from being an excellent expert in digital culture?. The reason is that he has done a speech predicting the following 5,000 days of the Internet, and describes very well what is going to happen. Mainly, he explains that all the electronical  devises  will change into one machine. Not only does he explain that but also that there will be an increasingly contribution of users and that it will appear the semantic web. Finally, he says that the web will be better and it will be a renewed one.

Kevin Kelly during his speech predicting the next  5,000 days of the Internet.


Answer to the third debate.

A markup language is an artificial language that uses a set of annotations to text that give information about the structure of the text or how it must be displayed. There are more than one markup language but, probably, the most popular ones are the HTML and the XML because of their massive use in the World Wide Web. Both of them have its origin in the SGML but after analysing them we can find some differences:

  1. The XML (eXtensive Markup Language), developed by the World Wide Web Consortium (W3C), it is a language conceived to ‘describe’ information. The main aim of XML is to help us organizing contents, what makes it also recommendable and portable to other types of applications. By contrast, the HTML (HyperText Markup Language), developed by Berners-Lee in 1991, was conceived to ‘show’ information. Its main function is to help us giving contents a format and present them through a navigator.
  2. Another special characteristic of the XML is that it is an open language. When we are working with the XML markup language we are allowed to create and determine our own tags and document structures. By contrast, with the HTML all tags have been predefined by the World Wide Web Consortium (W3C).
  3. In the XML markup language each one of the tags always executes the same function so it is important to respect them. Besides, XML tags are considered ‘case sensitive’, what means, for instance, that it is not the same to write <B> or <b>. For all these reasons, the XML markup language is helping us to be more organized because due to the great tolerance of navigators, markup languages were gradually becoming a bit chaotic.

Nowadays, the World Wide Web Consortium (W3C) is working on the XTHML (eXtensive HyperText Markup Language) to integrate in one system the benefits of the XML and HTML at the same time.


Group members: Javier Basterrechea, Saioa Batiz, Adrián Cadenas, Andrea Díaz, Yera Espinosa, Iraia Eizmendi (Group B)

Answer to the second debate.

Orality is a verbal expression used when writing and printing were unknown at all. Studies of oral tradition and orality are pretty much connected. However, orality also touches some other aspects such as political and economial. According to Walter J. Ong, there are two types of orality:

  • Primary orality: This refers to those cultures that didn’t have any knowledge of writing.
  • Secondary orality: It refers to a much more advanced culture, which used to have kowledge of writing. Moreover, it became the medium of memory.

We might find interesting the researches made by Walter J. Ong. Gathered at W. J. Ong [1982] Orality and literacy: Technologizing of the word as well as some words at E. A. Havelock [1986] The muse learns to write.

About writing we can say that it is the representation of a language through some different signs drawn on something, normally engraved. The first writing evidences go back to 4000 b.c but it has been in a non stop developing through the years. Nowadays, it is known that it has been in two different ways along:

  • expressed by ideas.
  • represented by sounds.

In spite of that, nowadays hypermedias, which is a more extended word for hypertext, are becoming more common. It consist of adding videos, graphics, audio… for what we used to write, so that they give the chance of interancting with users.

This way, hypermedia enable us, for instance, to build multisensory texts; words can now be explained by hyperlinked videos in what we could consider an example of secondary orality. Besides, new phenomena like electronic literature, written literary texts thought to be read on the screen, have recently appeared, widening the possibilities of human information transmission. And this is just the beginning.

Group Members: Javier Basterrechea, Yera Espinosa, Saioa Batiz, Adrián Cadenas, Andrea Díaz, Iraia Eizmendi (Group B)

Answer to the first debate: Kevin kelly’s description of the web.

Kevin Kelly, author that we have been studying in class and editor of Wired magazine, has recently talked about the first five thousand days of the Web in an informal meeting at the EG 2007 Conference, where he, also, shared with all of us through a revealing video his main thoughts about how he thinks the future of the Web will be. Summing up, we could say that Kelly announces three main changes in the evolution of the Web:

  • An increasing contribution of users
  • The ‘semantic’ Web
  • The AI of the Machine

Let’s analyze these improvements carefully. In first place, according to Kelly, users are going to make the Web more capable somehow. We will be able to provide the Web up-to-date information, data, photos…We will take a more active part in ‘building’ the Web. The Wikipedia, weblogs, or wikis, for instance, are good examples of this movement. We are gradually widenning the senses and abilities of the Machine.

In second place, Kevin Kelly talks about what he calls the ‘semantic’ Web. In his opinion, we are going to stop linking pages and we are going to begin linking ideas and concepts. These hyperlinked ideas and the optimization of search engines that Web 2.0 bring us will be extremelly beneficial, allowing us to surf a network of connected thoughts.

In third place, Kelly reflects on the AI of the Machine and its possibilities. He believes that in the future the Web will be smarter, more intelligent…, that the Web will offer a wider range of services, that the Web will know us, and, consequently, that it will be much more personalized.

Kevin Kelly, digital culture expert, reaches to the conclusion that the next five thousand days of the Web are not going to be just a better Web, but a whole renewed, reinvented and different Web.


Kevin Kelly. ¿Cómo serán los próximos 5.000 días de la Web? (2008, August 21) In Microsiervos. Retrieved 20:01, November 13, 2008, from

Web 2.0. (2008, November 13). In Wikipedia, The Free Encyclopedia. Retrieved 20:02, November 13, 2008, from

What is Web 2.0. (2005, September 30). In O’reilly. Retrieved 20:04, November 13, 2008, from

Web 1.0. (2008, November 9). In Wikipedia, The Free Encyclopedia. Retrieved 20:16, November 13, 2008, from

Group members: Javier Basterrechea, Saioa Batiz, Adrián Cadenas, Andrea Díaz and Iraia Eizmendi


April 2018
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